Public Experience · 2023
One Gracious Green Changi 2023
The Experience
Good habits, brought to life.
In 2023, Changi Airport Group (CAG) rebranded and relaunched its ONE Gracious & Green Changi campaign with sustainability as a new anchor pillar. The Makers partnered closely with CAG from developing the overarching branding and creative direction to producing photoshoots and designing on-ground activations.
These were crafted to be engaging and educational, inspiring the Changi community to embrace gracious behaviours while making environmentally conscious choices. Through creativity and executional excellence, The Makers helped shape the campaign into a powerful platform that highlighted both CAG’s values and forward-looking vision.
Make It Possible